Post by account_disabled on Feb 28, 2024 6:12:51 GMT
The developing in Indonesia asset strength is no longer the main guarantee for attracting the market. For consumers brands are often a reference in choosing products. Those who can build a brand are leaders in the insurance industry. The insurance industry is still an industry that is very open to innovation and differentiation. Apart from playing with premium rates insurance companies must also be able to develop brand positioning strategies for the public. In the insurance sector brand positioning is becoming increasingly important because people are increasingly able to choose. Apart from that the current interest rate war has created unhealthy competition between dozens of insurance companies offering the same line of business.
Brand managers play a very important role here. According to Kevin Lane Keller brand positioning B2B Email List is a company activity that aims to design products and images to provide different value in the minds of consumers. How to build brand positioning To determine positioning a brand manager must know at least three things namely the target market main competitors and marketing strategy. Main competitors Insurance brand managers must really understand the products owned by the main competitors in each business line. Brand managers must know who the brand leaders are in auto insurance property insurance health education life etc.
By understanding key competitors products brand managers can consider innovation and differentiation to create competitive advantage. target markets market segmentation and by creating innovation and differentiation brand managers must consider marketing strategies. Creativity in conveying insurance product brand information to the market public is the main key to creating brand positioning. For example TV advertising is an effective medium for disseminating insurance products. Target market It is necessary to determine the target market because each consumer has different brand knowledge. To find the target market insurance brand managers must analyze market segmentation. This segmentation can consist of four parts namely behavioral segmentation user status usage.
Brand managers play a very important role here. According to Kevin Lane Keller brand positioning B2B Email List is a company activity that aims to design products and images to provide different value in the minds of consumers. How to build brand positioning To determine positioning a brand manager must know at least three things namely the target market main competitors and marketing strategy. Main competitors Insurance brand managers must really understand the products owned by the main competitors in each business line. Brand managers must know who the brand leaders are in auto insurance property insurance health education life etc.
By understanding key competitors products brand managers can consider innovation and differentiation to create competitive advantage. target markets market segmentation and by creating innovation and differentiation brand managers must consider marketing strategies. Creativity in conveying insurance product brand information to the market public is the main key to creating brand positioning. For example TV advertising is an effective medium for disseminating insurance products. Target market It is necessary to determine the target market because each consumer has different brand knowledge. To find the target market insurance brand managers must analyze market segmentation. This segmentation can consist of four parts namely behavioral segmentation user status usage.